|
RESPONSIBILITY: Graphic Design, Architecture, Site Management
PROJECT SIZE: 1000.00 by 5.00 meter
PROJECT COSTS: 1.2 m Euro
STRUCTURAL ENGINEERS: ARUP
DESCRIPTION: There were three main tasks for the exterior design of the Thematic Area. No 1: Transport the main ideas of the content of the eleven exhibitions to the outside. No 2: Mark the entrances and assist in managing the waiting lines. No 3: Serve as the connecting element between the five halls.
Our first proposal was a giant DNA structure, a tensile helix, supported by mobile cranes. The cables represent the spiraling strands and every single basis on the helix contains one partial information about the expositions. Together they form the genetic code of the Thematic Area. The project was abandoned by EXPO2000 only for lack of time.
|
|
Our second proposal, maybe less ambitious, but feasible in the remaining time slot was an 1.0 kilometer meter long and 5.0 meters high ribbon of X-large images. They literally bound the different halls together. The huge stripe of digital print pictures, which functioned like an oversized film, gave first suggestions about the exhibitions without taking the experience away. The six entrances were marked by artistically shaped portals made from transparent steel mesh boxes. They were filled with randomly chosen objects from each exposition of the Thematic Area. Animated areas for the average waiting periods of one hour completed the kew management. |
